Digital Marketing Manager

Salary

$80,000 - $85,000 per year

About the role

About Lonely Track: We're a fast-growing NZ ecommerce brand scaling revenue on Shopify with a retail store launching in 2027. We design and sell quality and affordable outdoor clothing. We're investing early in brand and marketing capability, bringing this hire on ahead of schedule to build a real growth engine.

You'll own marketing strategy and execution across paid and organic channels, working closely with Leighton (Head of Creative) on creative direction and with Luke (CEO) and Adam (COS) on budget and targets. This is a hands-on role in a small but growing team - you'll be setting strategy one day and executing campaigns the next.

Responsibilities

• Plan and manage paid advertising budget and campaigns (targeting a 3x ROAS benchmark and 35% MER)
• Own the marketing calendar across paid social, email, and other channels
• Work with the Graphic/Junior Designer and, later, other creative hires to brief and produce campaign assets
• Track and report on marketing performance against revenue targets
• Build out email marketing as a growing revenue channel
• Manage marketing software and tooling spend within budget
• Lay the groundwork for the team to split into specialised paid and retention functions as the company scales toward FY2028

Requirements

• Proven experience running ecommerce marketing campaigns
• Excellent understanding of paid Meta and Google advertising
• Comprehensvie knowledge of post-Andromeda creative requirements
• Strong grasp of paid social/search advertising and performance metrics (ROAS, CAC, CTR, MER, LTV)
• Comfortable owning a budget and reporting results to leadership
• Experience with email marketing platforms (Klaviyo or similar)
• Excellent communication skills - this role bridges creative, finance, and leadership