Retail Store Manager

Salary

$65,000 - $70,000 per year

About the role

About Lonely Track: We're a fast-growing NZ ecommerce brand scaling revenue on Shopify with a retail store currently in development and fully launching in 2027. We design and sell quality and affordable outdoor clothing. We're investing early in this role to help us design retail store systems and processes and prepare to quadruple our SKU's by April next year.

You'll take full ownership of our retail store operations, working solo initially but then leading a small in-store team while building out the processes that make the store profitable from launch. This is a ground-floor role and you'll be shaping how retail works at Lonely Track.

Responsibilities

• Support store setup and readiness ahead of the April 2027 launch, including fit-out coordination, stock planning, and point-of-sale setup
• Hire, train, and manage the in-store retail team
• Own day-to-day store operations - rostering, merchandising, stock levels, and customer experience on the floor
• Track store performance against revenue targets and report to the Chief of Operations
• Build out in-store promotions and events in step with the wider marketing calendar
• Ensure the store reflects brand standards set by the Chief of Brand

Requirements

• Experience managing a retail store, ideally in apparel, lifestyle, or a comparable DTC brand
• Visual merchandising experience
• Strong people-management skills - you'll be hiring and leading a small team
• Comfortable with retail POS systems and basic inventory/stock reconciliation
• Commercially minded, with a track record of hitting sales or margin targets

Nice-to-haves

• Experience opening a new retail location from scratch