We’re an outdoor adventure clothing company born in Aotearoa New Zealand, proudly Māori owned and based in Canterbury. The landscapes around us — from braided rivers to high country trails — shape how we live, work, and design our gear.

We believe great outdoor clothing should be well made, hard wearing, and affordable. Gear you can trust in the elements, without the premium price tag. Whether you’re chasing sunrises, working outdoors, heading away for the weekend, or just living life outside, our clothing is built to keep up.

The outdoors should be for everyone. We love the idea of unlimited access to the whenua, and we’re proud to see families of all backgrounds wearing our gear — passed down, shared, and worn across generations. From tamariki to kaumātua, from first adventures to well-worn paths, our clothing is made to be lived in.

Rooted in place, grounded in values, and made for real people — this is outdoor clothing for everyday adventures no matter where you are in the world.